LEGAL
Last updated: 24 August 2026
The Builtwell Agency is a trading name of Semblance Studios Ltd, a private limited company registered in England and Wales under company number 12955902.
Registered office: Kemp House, 160 City Road, London, United Kingdom, EC1V 2NX.
The Builtwell Agency is a trading name of Semblance Studios Ltd, a private limited company registered in England and Wales under company number 12955902.
Registered office: Kemp House, 160 City Road, London, United Kingdom, EC1V 2NX.
For the purposes of UK data-protection law, Semblance Studios Ltd is the controller of the personal information described in this Privacy Policy.
Contact: [LEGAL CONTACT EMAIL REPLACE BEFORE PUBLISHING]
This Privacy Policy applies when you visit this website, contact us, book a conversation, communicate with us, receive relevant business-to-business correspondence from us or become a client.
If you become a client, additional terms concerning the services and the handling of information may appear in the relevant proposal, agreement or onboarding materials.
Depending on how you interact with us, we may collect:
Identity and contact information, including your name, professional email address, telephone number, job title and business name.
Enquiry and booking information, including your chosen appointment time, meeting details, answers to booking questions and information you choose to provide about your business or priorities.
Business information, including your website, services, location, customer-acquisition activity and other commercially relevant information you provide or make publicly available.
Communication information, including emails, call notes, meeting notes and records of our correspondence.
Client and transaction information, including proposals, agreements, invoices, payment records and service-related records.
Technical and usage information, including your IP address, browser, device, approximate location, referring page, pages visited and information required to operate, secure and understand the use of this website.
Marketing and contact preferences, including whether you have asked us not to contact you.
We do not intentionally request special-category personal information through this website or our booking process. Please do not provide sensitive personal information unless it is genuinely necessary and we have agreed an appropriate method for handling it.
Directly from you when you contact us, book a conversation, complete a form, enter into an agreement or communicate with us.
Automatically through this website and the technologies required to operate, secure and understand it.
From publicly available professional and business sources, such as company websites, business directories, Google Business Profiles, Companies House and other sources where business contact information is made available.
From referrals, professional contacts and service providers involved in communications, scheduling, website operation or client work.
Respond to enquiries and arrange conversations
We use contact, booking and business information to respond to you, prepare for a conversation and take steps you request before entering into a possible agreement.
Our lawful bases are taking steps at your request before entering into a contract and our legitimate interests in responding to business enquiries.
Provide and manage services
We use client, communication and transaction information to prepare proposals, enter into agreements, deliver services, manage the relationship, issue invoices and maintain appropriate records.
Our lawful bases are performance of a contract, taking steps before entering into a contract, compliance with legal obligations and our legitimate interests in operating the business effectively.
Operate and protect the website and business
We use technical, usage and communication information to maintain security, prevent misuse, diagnose problems and administer the website and our systems.
Our lawful bases are our legitimate interests in operating and protecting the website and business and, where applicable, compliance with legal obligations.
Understand and improve the website and services
We may use appropriate usage information, feedback and aggregated information to understand how the website and services are used and where they can be improved.
Our lawful basis is our legitimate interests in improving the website and services. Where consent is legally required for a particular technology, we will request consent before using it.
Conduct relevant business-to-business outreach
We may use professional contact and business information to make relevant business-to-business approaches where we reasonably believe our services may be of interest.
Our lawful basis is our legitimate interests in developing the business, subject to applicable data-protection and electronic-marketing rules and your right to object.
Comply with legal and regulatory requirements
We may use and retain information where necessary to comply with legal, tax, accounting, regulatory or law-enforcement requirements or to establish, exercise or defend legal claims.
Our lawful basis is compliance with legal obligations and, where applicable, our legitimate interests in protecting our legal position.
You have the right to object at any time to the use of your personal information for direct marketing.
If you ask us to stop, we will stop using your information for direct marketing. We may retain a minimal suppression record so that we can respect your request and avoid contacting you again.
To object, contact:
[LEGAL CONTACT EMAIL REPLACE BEFORE PUBLISHING]
We may share personal information only where reasonably necessary with:
Website-hosting, infrastructure and design providers, including Framer.
Scheduling providers, including Cal.com when appointment booking is enabled.
Email, calendar, video-meeting, communications and document providers.
Payment, accounting and professional-advisory providers.
Analytics, security and technical-support providers where enabled.
Contractors or service providers supporting agreed client work, subject to appropriate confidentiality and data-protection obligations.
Regulators, courts, law-enforcement bodies, tax authorities or other parties where disclosure is legally required or reasonably necessary to protect legal rights.
A buyer, investor or successor if the business or its assets are reorganised, transferred or sold, subject to appropriate safeguards.
We do not sell personal information.
Some service providers may process personal information outside the United Kingdom.
Where UK data-protection law treats that processing as a restricted international transfer, we take reasonable steps to ensure that an appropriate transfer mechanism or safeguard is in place. This may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses or another legally recognised safeguard.
Further information about relevant safeguards may be requested using the contact details in this policy.
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting and reporting requirements.
Generally:
Enquiry and booking information may be retained for up to 24 months after the last meaningful interaction.
Client, contract, invoice and core service records may be retained for up to six years after the relevant relationship or transaction ends.
Technical and security records may be retained for shorter periods according to operational need and provider settings.
A minimal suppression record may be retained for as long as reasonably necessary to respect a request not to receive direct marketing.
We may retain information for longer where required by law, necessary for legal claims or reasonably required to resolve an active issue.
We use reasonable organisational and technical measures intended to protect personal information against accidental or unlawful loss, alteration, disclosure, access or misuse.
No internet transmission or storage system can be guaranteed to be completely secure. You are responsible for using appropriate care when sending information online.
Depending on the circumstances and the lawful basis used, you may have rights to:
Ask for access to your personal information.
Ask us to correct inaccurate or incomplete information.
Ask us to erase personal information.
Ask us to restrict how personal information is used.
Object to processing based on legitimate interests.
Object at any time to direct marketing.
Ask for certain information to be transferred to you or another organisation.
Withdraw consent where processing is based on consent.
These rights are not absolute and may not apply in every situation.
To exercise a right, contact:
[LEGAL CONTACT EMAIL REPLACE BEFORE PUBLISHING]
We may need to verify your identity before responding.
If you have a concern about how we use personal information, please contact us first so that we can try to resolve it.
You also have the right to complain to the Information Commissioners Office, the UK supervisory authority for data protection.
This website may use essential cookies or similar technologies required for security, functionality, scheduling and the correct operation of the website.
We may also use analytics or other non-essential technologies to understand website use or improve performance. Where consent is legally required, those technologies will not be used until the appropriate consent has been obtained.
You can control cookies through your browser and, where provided, the websites consent controls. Disabling essential technologies may affect how parts of the website function.
This website may contain links to, or embedded services provided by, third parties such as Cal.com.
Those third parties may process information under their own terms and privacy notices. We encourage you to review the information provided by the relevant third party before using its service.
Cal.com privacy information is available at:
We may update this Privacy Policy when our services, providers, legal obligations or data-handling practices change.
The latest version will appear on this page with an updated date.
These Website Terms apply when you visit or use this website.
The website is operated by Semblance Studios Ltd, trading as The Builtwell Agency.
Semblance Studios Ltd is a private limited company registered in England and Wales under company number 12955902.
Registered office: Kemp House, 160 City Road, London, United Kingdom, EC1V 2NX.
Contact: [LEGAL CONTACT EMAIL REPLACE BEFORE PUBLISHING]
By continuing to use this website, you agree to these Website Terms. If you do not agree, please stop using the website.
The content on this website is provided for general business information only.
It is not legal, financial, tax or other regulated professional advice and should not be relied upon as a substitute for advice appropriate to your circumstances.
We aim to keep the website useful and accurate, but we do not guarantee that all content will always be complete, current or free from error.
The website describes our general approach and examples of work that may be considered.
It does not create an obligation for us to provide services and does not constitute a binding offer.
Any services will be subject to availability, suitability, agreed scope and a separate written proposal or agreement.
If these Website Terms conflict with a signed service agreement concerning the services, the signed service agreement will take priority for that matter.
Business, marketing and customer-acquisition outcomes depend on many factors outside our control.
Nothing on this website is a promise, warranty, projection or guarantee of enquiries, customers, installations, revenue, profitability, advertising performance or any other commercial result.
Any examples, illustrations or figures are provided to explain a principle and must not be treated as a forecast or promise.
You may use this website for lawful purposes and for your own internal business consideration.
You may print or save reasonable extracts for that purpose, provided that you do not remove ownership notices, misrepresent the material or use it commercially without permission.
You must not:
Use the website unlawfully, fraudulently or in a way that harms another person.
Attempt to gain unauthorised access to the website, its systems or connected services.
Introduce malicious code, interfere with operation or attempt to bypass security measures.
Scrape, copy, reproduce or systematically extract substantial parts of the website without written permission.
Misrepresent your identity or submit information that you do not have authority to provide.
Use the website or its content to infringe intellectual-property, privacy or other legal rights.
Unless stated otherwise, the website and its contentincluding its text, structure, branding, graphics and original materialsare owned by or licensed to Semblance Studios Ltd.
All rights are reserved.
The Builtwell Agency name, presentation and materials may not be used in a way that suggests endorsement, partnership or affiliation without written permission.
We may change, suspend, withdraw or restrict any part of the website without notice.
We do not guarantee that the website will always be available, uninterrupted, secure or free from defects, viruses or other harmful components.
You are responsible for using suitable devices, software and security protections when accessing the website.
The website may link to or embed third-party websites and services.
Those services are provided independently and may be subject to their own terms, privacy notices and availability.
A link or integration does not necessarily mean that we endorse or control the third party.
We are not responsible for third-party content, security, availability or data-handling practices.
Nothing in these Website Terms excludes or limits liability where doing so would be unlawful, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.
Subject to that:
We are not responsible for loss arising solely from reliance on general website content.
We are not responsible for indirect or consequential loss.
We are not responsible for loss of profit, revenue, business, opportunity, anticipated savings, goodwill or data arising from use of, or inability to use, this website.
We are not responsible for events outside our reasonable control.
These Website Terms concern use of the website. Any liability relating to paid services will be governed by the relevant service agreement.
Our handling of personal information is described in the Privacy Policy above.
We may update these Website Terms from time to time.
The latest version will appear on this page with an updated date.
If any part of these Website Terms is found to be invalid, unlawful or unenforceable, the remaining provisions will continue to apply.
If we delay or fail to enforce a provision of these Website Terms, that does not mean we have waived the right to enforce it later.
These Website Terms and any non-contractual dispute relating to them are governed by the laws of England and Wales.
The courts of England and Wales will have jurisdiction, except where applicable law gives an individual consumer the right to bring proceedings elsewhere.
Questions about these Website Terms may be sent to:
[LEGAL CONTACT EMAIL REPLACE BEFORE PUBLISHING]